What I do
Everything here starts the same way.
We talk about the part of your business that is annoying you, and then I figure out what it would take to fix it. What follows is the range of things that fix usually turns out to be, in rough order of how often I end up doing them.
One caution before you read the list. Almost nobody needs all of this. The point of the first conversation is to figure out which one line item actually matters to you, and to ignore the rest.
Where most of my work lives
AI & workflow automation
Almost every small business has a task that a person does over and over because there was never an alternative. Reading an email and typing what it says into a spreadsheet. Copying a customer's details from one system to another. Checking whether anybody followed up.
These tasks are boring, which is exactly why they get done inconsistently. Automating them is not glamorous work. It is usually the single highest-return thing I can do for a business.
- Email that files itself into a spreadsheet or CRM
- Automated intake from forms, calls, and messages
- CRM cleanup and automation
- Customer follow-up that runs on its own
- Document processing and data extraction
- Reports that build themselves on a schedule
- Scheduling and calendar workflows
- Repetitive administrative tasks
- AI-assisted research and summarization
- Internal knowledge systems your team can ask questions of
- AI customer-service and triage tools
- Straight workflow redesign, with or without software
Automation is only worth doing where the process is already stable. If a task changes every time you do it, I will usually tell you to fix the process before we automate anything.
Also possible
Small business software
A lot of owners still assume any custom software means fifty thousand dollars and six months. For a large system, that can still be true. For the small internal tool that would actually change your week, it often is not anymore.
I will not quote you a timeline before I understand the problem, and I will not pretend a real application appears overnight. But the barrier to building something genuinely useful has dropped a long way, and most small businesses have not noticed yet.
- Job and project intake systems
- Estimates and quoting tools
- Customer tracking and simple CRMs
- Inventory and equipment tracking
- Scheduling and dispatch tools
- Dashboards that show the number you actually run on
- Lead prioritization and scoring
- Employee checklists and field forms
- Customer portals
- Calculators and pricing tools
- Internal reporting
- Data cleanup and migration
Also possible
Websites that do a job
A business website has one job, and it is not to look nice. It is to turn a stranger into a phone call. Most small business sites I see are either eight years stale or built on a template that buries the one thing a visitor came to find.
I build sites that load fast, read clearly on a phone, and make the next step obvious. If your existing site is mostly fine and just needs work, I will tell you that rather than sell you a rebuild.
- Business websites
- Landing pages for a specific offer
- Customer intake pages
- Booking and scheduling pages
- Lead-generation sites
- Internal portals
- Rewrites of copy that isn't converting
- Mobile and speed fixes on an existing site
Also possible
Marketing & lead generation
Two different businesses can have the same symptom, which is that the phone is not ringing enough. For one of them the problem is that nobody knows they exist. For the other, plenty of people found them and nothing happened after the form was submitted.
Those need opposite fixes. I would rather find out which one you have before anybody spends money on advertising.
- Online presence review
- Lead capture that actually captures
- Automated follow-up sequences
- Social media workflows and content operations
- Advertising systems and tracking
- Customer acquisition analysis
- Prospect organization and pipeline setup
- Reporting so you can see what is working
Also possible
Sit down and learn it
Some owners do not need me to build anything. They need an hour with somebody who will not make them feel stupid for asking what these tools actually do.
Bring your real work. Show me what your Tuesday looks like. I will show you where these tools help, where they get in the way, and what is safe to put into them. Available for one person or for a small team, hourly.
- ChatGPT and Claude, hands on with your own work
- Writing prompts that get usable output
- AI-assisted research and fact checking
- Productivity tools worth your time
- Designing a workflow instead of one-off requests
- What is safe to share and what is not
- Spotting where AI is confidently wrong
- Training a team member so it doesn't all live with you
Working together
Flexible on purpose.
Small businesses have uneven months. Locking you into a shape that does not fit is a good way to make both of us resent the arrangement.
By the hour
Good for training sessions, small fixes, and second opinions. Sometimes an hour is genuinely all something needs.
By the day or week
Good for mapping a messy workflow, cleaning up data, or getting a stalled project moving again.
By the project
Scoped after diagnosis, never before. You will know what you are buying and roughly what it costs before work starts.
Ongoing
Occasional tuning and support once something is live. Month to month, and easy to end.
The first conversation
Free. Thirty minutes or so. No obligation and no follow-up campaign afterward.
What I won't do
Quote you a price for something I have not diagnosed, or keep billing for a project that stopped being worth the money.
On price. I am not going to publish a rate card, because the honest answer depends on what you need and I would rather quote you accurately than cheaply. What I will commit to is telling you early if I think something costs more than it is worth to you.
No charge, no pitch
Start with the annoying part.
You do not need to know which of these services you want. That is my job. Tell me what is slow, expensive, or falling through the cracks, and we will work backwards from there.